10 Core Values Examples From Employers of Choice


Company culture is among the top 5 things people consider when weighing a job offer- Scott Dobroski, Glassdoor Career Trends Analyst

A company’s culture is defined by its core values. Given that millennials put high importance on having careers in which they can make a difference, it’s no surprise that company culture is weighted so heavily by job seekers. Here are 10 core values examples from companies who understand the importance of company culture in attracting top talent.

1. Facebook

Before Facebook went public in 2012, Mark Zuckerberg outlined Facebook’s 5 core values in a letter to investors. Here’s the Cliff Notes version:

  • Focus on Impact
  • Move Fast
  • Be Bold
  • Be Open
  • Build Social Value

2. Google

Google’s core values are written as a listicle titled “Ten Things We Know to be True”. They were written when the company was only a couple of years old, and they still drive the company today. You can find the detailed version of Google’s core values here, or check out this condensed version:

  • Focus on the user and all else will follow.
  • It’s best to do one thing really,really well.
  • Fast is better than slow.
  • Democracy on the web works.
  • You don’t need to be at your desk to need an answer.
  • You can make money without doing evil.
  • There’s always more information out there.
  • The need for information crosses all borders.
  • You can be serious without a suit.
  • Great just isn’t good enough.

3. Twitter

Twitter has been ranked by some experts as having the best core values. Here they are:

  • Grow our business in a way that makes us proud.
  • Recognize that passion and personality matter.
  • Communicate fearlessly to build trust.
  • Defend and respect the user’s voice.
  • Reach every person on the planet.
  • Innovate through experimentation.
  • Seek diverse perspectives.
  • Be rigorous. Get it right.

4. Riverbed Technology

Riverbed Technology is relatively unknown compared to the other companies on this list, but they’ve made some noise with their core values. You can check them out in a short video on their website.

5. Southwest Airlines

Southwest Airlines has a culture that’s all about having fun while providing the customer with an amazing experience. You can check out the details on their “Live the Southwest Way” page. Here are their subcategories:

  • Warrior Spirit
  • Servant’s Heart
  • Fun-LUVing Attitude
  • Work the Southwest Way

6. Nike

Nike is famous for turning their “Just Do It” slogan into a lifestyle. Here is an Interview with Nike CEO Mark Parker that highlights their core values. One of the first things he says is “We believe in potentials. Not limits.”

7. The Walt Disney Company

Disney’s core values echo several of the values of the other companies on this list. They are:

  • Take ownership: move quickly and get it done.
  • Be collaborative: open and win as a team.
  • Be bold: take smart risks and innovate.
  • Demand excellence and integrity: lead by example.
  • Lead and act with enthusiasm and passion.

8. Apple

Apple’s CEO Tim Cook outlined the company’s core values nicely in a 2009 interview, which you can read here. My favorite from the interview is: “We believe we’re on the face of the earth to make great products.” It’s short and packs a powerful punch.

9. The Chive

If you’ve heared about The Chive, then you already know why they’re an awesome place to work. Their core values revolve around building community and helping people while having fun at the same time.

10. REI

REI is an outdoors company who truly values its employees. This last Black Friday they closed their retail stores and encouraged employees and shoppers to do something outside instead of shopping. Their core values include:

  • Authenticity
  • Quality
  • Service
  • Respect
  • Integrity
  • Balance

What do you think of these core values examples from employers of choice? Are any of them similar to your current employer’s core values? Tell me your thoughts on Twitter! (@BPucino).


About Author

Amanda Mester has been writing professionally for a decade, focusing mostly on music journalism. Also a former college professor, Ms. Mester currently writes for esteemed Hip-Hop and lifestyle outlet Ambrosia for Heads and is hoping to finish her first book soon. She is also Ploymint's Assistant Editor in Chief. Find her on Twitter @CanEye_KickIt

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